The report “Rheology Modifiers Market by Type (Organic and Inorganic) & Application (Paints & Coatings, Cosmetics & Personal Care, Adhesives & Sealants, Inks, Pharmaceuticals, HI&I Products, Oil & Gas, and Construction) - Global Trends & Forecasts to 2020” defines and segments the rheology modifiers market and forecast of the market size by value. The rheology modifiers market size in terms of value is projected to reach $5.6 Billion by 2020, at a CAGR of 3.3% between 2015 and 2020.
The rheology modifiers market is mainly being driven by the increasing demand from the paints & coatings industry. This is due to the growth in automotive, appliances, furniture, architectural, and other sectors which utilize paints and coatings, thereby contributing to the growth of the rheology modifiers market. The major factors restraining this market include the shift from print to digital media. Ink consumption is declining due to reducing demand of published books, printed newspapers, and catalogues, in addition to the increasing consumer preference for internet, electronic publishing, mobile phones, and other electronic devices. This has hampered the growth of the print media market due to which, various printing ink players have shifted their marketing spend from print to digital media. The booming construction industry in the emerging economies such as, Asia-Pacific and Latin America has led to the increased demand for paint & coatings and adhesives & sealants, thereby leading to various growth opportunities for the rheology modifiers market.
Paints & coating is the major application of rheology modifiers followed by cosmetics & personal care and adhesives & sealants. Paints & coatings comprise the largest application in the rheology modifiers market and account for more than one-third share of the said market. The Asia-Pacific region dominated the market for paints & coatings application of rheology modifiers, followed by Europe and North America. The market for cosmetics & personal care application is projected to witness the highest CAGR of 4.0% between 2015 and 2020.
The leading players in the market include the Dow Chemical Company (U.S.) Ashland Inc. (U.S.) Lubrizol Corporation (U.S.) BASF SE (Germany) Elementis Plc (U.K.) Arkema (France) Clariant AG (The Switzerland) Croda International Plc (U.K.) AkzoNobel (The Netherlands) and Air Products and Chemicals, Inc. (U.S.).
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